There once was a time when one of the biggest opening weekends of the year was the 4th of July weekend, but that hasn't been the case for some time now. While this weekend has three new movies opening; early projections lead us to believe none of them will break any records. In fact, none of them will top the third weekend of Finding Dory which will most likely pull in around 50 million this weekend.
When it comes to the three new movies opening this weekend, I am expecting The Purge: Election Year to win the weekend. The first Purge movie pulled in 34 million its opening weekend and the second Purge movie opened to 29 million. Add in the holiday weekend and the election year tie in; I expect this to open a bit higher than the previous two. The reviews are pretty decent for a horror film as it has a 55% fresh rating at Rotten Tomatoes and that will be beneficial too. Look for Purge 3 to pull in 35-40 million this weekend which will guarantee us a fourth film in the series.
Steven Spielberg is back with a kids fantasy movie with The BFG and everything is so far, so good. The movie is pulling in good reviews with a 73% fresh rating at Rotten Tomatoes and strong family word-of-mouth is expected. The long term question for this movie is whether the good word-of-mouth will give the film strong box-office legs and only time will tell regarding that. The BFG should pull in around 30 million this weekend.
The final new release is the terribly reviewed The Legend of Tarzan. The movie has a horrible 35% fresh rating at Rotten Tomatoes and that will hurt the movie in the long run. For those not looking for a horror movie or a kids fantasy movie, Tarzan may entice them. I'm thinking this movie pulls in 25 million this weekend and then falls like a rock.